Doesn’t matter if it’s search, marketing or other evangelism.
Here’s the great one-liner from Google Search Guru and former Technorati CTO Kevin Marks’ blog Epeus’ epigone that sums it all up:
I spent the last weekend fighting off a flu virus, partly by eating lots of organic fruit. I expect social networks and their users will continue to do the same.
He’s right, and it’s interesting to see this meme finally coming online. What does it mean? A viral phenomenon is one that uses its hosts to ensure its own growth. An organic one nourishes the host.
A good friend, John Siewierski, said this to me another way a few weeks ago, “think about what you are doing for your network, not what your network is doing for you.” Pretty organic, John.
“Ask not, what your country can do for you…”
