The Collective Intelligence Foo Camp (CIFoo) just concluded. Lots of interesting pieces:
- It’s run on an open WIKI server, demonstrating real trust in the community.
- It’s got a relatively active social network attached, with good comments and lots of shared knowledge.
- Slides are posted. I strongly recommend two based on key metrics for social network development (but search around for others):
- ROI for social networks. Good walk-through of the creation of a business metric to justify investment and measure return.
- Viral marketing performance metrics. Although set in a silly pirate metaphor, the review of a full viral marketing campaign reviews several key performance metrics that define web 2.0 campaigns
What’s the nuance? It’s another great un-sung benefit of all these groovy web 2.0 tools – the outer ring access to conferences and other curricula that provides something on the order of a 50-5 Proposition, which considers that you may get half the value of the conference by spending 5% of the time to carefully read and review the site, slides, presentations and comments. This is not to say that it will replace the conference – so much of those are about who you meet and how you connect – but it’s nice to glean key learnings from a distance.
